E-commerce

Online Store – Essential E-Commerce Questions

Getting Started

  • Do you have your own server/hosting where the online store will be installed?
  • Do you have a domain name, e.g., www.myonlinestore.com?
  • Do you want your store to be multilingual or support multiple languages?
  • Do you have design inspirations for your store’s appearance?

Payment Options

  • Which payment gateways do you want to integrate? (e.g., PayU, Przelewy24, Stripe, PayPal, Apple Pay, Google Pay, etc.)
  • Do you need a multi-currency feature?
  • Are there any other essential payment features you require?
  • Do you need installment plans or deferred payments? (e.g., PayPo 31-day credit, installment payment systems)

Content & SEO Strategy

  • What pages and sections should be included in the store?
    • Standard: Shop, Cart, Checkout, User Account, Privacy Policy, Terms & Conditions
    • Additional: Returns & Complaints
    • Custom: About Us, Promotions, Partnerships, FAQ, etc.
  • Do you have product descriptions ready?
  • Do you have a logo and visual materials for branding?
  • Do you have SEO-optimized product descriptions with metadata?

Store Features & Functionality

  • What roles and permissions should be assigned? (e.g., Store Manager, Order Processing, Support Staff)
  • How advanced should the search functionality be? Any special search features required?
  • Do you want upselling features? (e.g., Add more items to get free shipping or discounts)
  • Do you need a product configurator? (e.g., custom gift boxes, product bundling based on ingredients)
  • Are there any specific store functions that are important to you? (e.g., pop-up generators, interactive elements)

Integrations

  • Do you need integration with your Facebook Page?
  • Do you want to enable Facebook login/registration?
  • Do you want to enable Google login/registration?

Shipping & Delivery

  • Which shipping providers do you need? (e.g., DHL, DPD, FedEx, GLS, InPost, Orlen Paczka, UPS, Poczta Polska)

Analytics & Reporting

  • Do you need store performance reports? If so, what types of reports?
  • Do you want Google Analytics integration?
  • Do you need Google Tag Manager integration?
  • Do you require Google Search Console integration?

Inventory & Accounting

  • Do you use an accounting system that needs integration with the store?
  • Do you have a warehouse management system that should be integrated?

Marketing Automation & Customer Engagement

  • Do you want a newsletter system or integration with an external provider? (e.g., Mailchimp, Freshmail)
  • Do you want to integrate with price comparison websites? (e.g., Ceneo, Google Shopping, Opineo, SkÄ…piec)
  • Would you like to add a Chatbot or virtual assistant?
  • Do you want a cart-saving feature, allowing customers to save their cart and receive a reminder via email?
  • Would you like a Loyalty Program for customers? (e.g., points for purchases, discount tiers)
  • Do you want a cart abandonment reduction feature? (e.g., email reminders, push notifications, SMS alerts)
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