What promotions can you use in your E-commerce Store?

Running an online store means constantly looking for ways to attract customers and boost sales. One of the most effective strategies? Smart promotions and discounts. But with so many options available, it's easy to feel overwhelmed.

In this guide, we'll walk you through all the promotion types you can create in your online store. Whether you're planning a simple percentage discount or a complex "buy one get one" deal, you'll find everything you need to know right here.

Let's dive in and discover which promotions will work best for your store.

1. Product discounts(Product adjustment)

Feature	What It Does	Promotion Examples
Percentage discount	Reduces product price by a set %	"10% off all t-shirts", "25% off Footwear category"
Fixed amount discount	Subtracts a fixed amount from product price	"$20 off every watch", "$50 off laptops"
Fixed price	Sets a flat price for the product	"All mugs for $15", "Selected books for $29"

Where the discount shows: Directly on the product page – customers see the old price crossed out with the new, lower price next to it.

2. Cart discounts (Cart adjustment)

Feature	What It Does	Promotion Examples
Percentage cart discount	Reduces total cart value by %	"10% off orders over $200"
Fixed cart discount	Subtracts a fixed amount from cart	"Spend $300, get $50 off"
Per-item discount	Fixed discount for each item in cart	"$5 off every product in your cart"

Where the discount shows: Only in the cart/checkout – displayed as a separate discount line.

3. Bulk / tiered pricing discounts

Feature	What It Does	Promotion Examples
Quantity tiers	The more you buy, the cheaper it gets	"Buy 2-5 pcs = 10% off, 6-10 pcs = 20% off, 11+ = 30% off"
Increasing % discount	Percentage grows with quantity	"3 pcs = 5%, 5 pcs = 10%, 10 pcs = 15%"
Increasing fixed discount	Amount grows with quantity	"At 5 pcs: $5 off each, at 10 pcs: $10 off each"

Ideal for: Wholesale stores, B2B sales, encouraging larger orders.

4. Bundle / Set discounts

Feature	What It Does	Promotion Examples
Bundle for fixed price	Buy X products for a set amount	"3 t-shirts for $99", "Any 5 cosmetics for $150"
Recursive bundle	Discount repeats multiple times	"3 for $99 → 6 for $198 → 9 for $297"
Non-recursive bundle	Discount applies only to first set	"First 3 products for $99, rest at regular price"
Cross-category mix	Bundle from different categories	"Buy a watch + strap = 15% off total"

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5. BOGO – Buy One, Get One

5a. Buy X Get X (Same Product)

Feature	What It Does	Promotion Examples
Buy X, get X free	Same product free	"Buy 1 cream, get second free", "2+1 free"
Buy X, X discounted	Same product at discount	"Buy a shirt, get second 50% off"
Recursive	Repeats without limit	"Buy 2 = 1 free, buy 4 = 2 free, etc."

5b. Buy X Get Y (Different Product)

Feature	What It Does	Promotion Examples
Buy A, get B free	Different product free	"Buy coffee machine, get coffee beans free"
Buy A, B discounted	Different product at discount	"Buy shoes, get socks 50% off"
Cross-sell	Promotion across categories	"Buy from Phones category, get case 30% off"
Cheapest free	Automatically cheapest item	"Buy 3 products, cheapest one free"

6. Free shipping

Feature	What It Does	Promotion Examples
Above threshold	Free shipping from minimum amount	"Free delivery on orders over $150"
For categories	Selected products ship free	"Free shipping on furniture"
For user roles	VIP/wholesale = free shipping	"Premium customers always ship free"

7. CONDITIONS FOR ACTIVATING PROMOTIONS

Every promotion can be limited by conditions:

Cart Conditions

Condition	What It Checks	Example
Cart subtotal	Minimum/maximum amount	"Discount only above $200"
Product quantity	Number of items in cart	"Discount with minimum 5 products"
Line items count	Different products in cart	"Buy 3 different products = discount"
Specific products in cart	Whether certain product is in cart	"If you have product A, get B discounted"

User Conditions

Condition	What It Checks	Example
User role	Customer, wholesaler, VIP	"Wholesalers get 15% off"
Specific customer	Selected users	"John Smith has 25% discount"
Email domain	Email ending	"Employees @company.com get 20% off"
Purchase history	How much customer spent before	"Customers who spent $1000+ get permanent 10% off"
Order count	How many orders placed	"From 5th order onwards – 10% off"
First order	Is this a new customer	"First purchase = 15% off"

Time Conditions

Condition	What It Checks	Example
Start/end date	Validity period	"Promotion December 1-7"
Specific day	Only selected day	"Black Friday only"
Hours	Time range	"Happy Hours 6pm-8pm"

Location Conditions

Condition	What It Checks	Example
Shipping country	Delivery destination	"10% for orders to Germany"
State/Region	Region	"Free delivery in California"

8. Coupons & Activiation

Feature	What It Does	Examples
Automatic activation	Discount applies automatically	Customer meets conditions → discount appears automatically
Coupon activation	Customer must enter code	"Enter SUMMER2024 for 20% off"
URL with coupon	Link that activates discount	Send link to customer, clicking it applies the discount

9. Promotion display options

Feature	What It Does
Discount table	Shows quantity tiers on product page ("Buy 3 = 10%, buy 5 = 15%")
Strikethrough price	Old price crossed out, new price beside it
"You save $X"	Message in cart showing how much customer saved
Promotional banner	Displays current promotion at top of page
Cart messages	"Add $50 more for free shipping"

10. Exclusions & Priorities

Feature	What It Does	When to Use
Exclude products	Selected products without discount	"Promotion on everything EXCEPT new arrivals"
Exclude categories	Categories without discount	"10% on everything except Electronics"
Exclude sale items	Products already on sale don't get extra discount	Prevents stacking with already discounted items
Rule priority	Which rule takes precedence	When multiple promotions could overlap
Exclusive rule	Only this rule applies	"If this promotion is active, no others apply"

Quick reference - Most common scenarios

I want to...	Use this type...
Run a category-wide promotion	Product Adjustment + category filter
Offer wholesale pricing for businesses	Bulk Discount + user role condition
Black Friday 20% off	Cart Adjustment + date condition
Buy 2, get third free	Buy X Get X
Bundle 3 for the price of 2	Bundle Set Discount
Free shipping over $200	Free Shipping + Subtotal condition
Reward loyal customers	Product/Cart Adjustment + purchase history
Create a coupon code	Any type + Coupon condition