Google Merchant with TStore - How to set up your Product Feed 1

Google Merchant with TStore – How to set up your Product Feed

Google Shopping ads  — those graphic product ads you see at the top of a page of search results — are a visual, dynamic way to attract online shoppers to your store right from Google.

If you’re selling with TStore, your products can show up there too! To run Shopping ads you’ll need a feed of your products to share with Google — and there are extensions, like TStore Google Product Feed, specifically created to help you do that.

Google Shopping Ads Increase Visibility and Conversions

Shopping ads appear before Google text ads, and include basic product data like titles, images, prices, and reviews, as well as promotions:

A screenshot of Google Shopping ads in action

You control the product information displayed, which makes it easier for customers are  to find the exact items they’re looking for — and therefore more likely to make a purchase.

Google Shopping ads have a few advantages over regular text-based ads:

  • Shopping ads include an image, so users can instantly see if your product is what they’re searching for (or not). This optimizes your ad spend.
  • They include a price, so when someone clicks the ad, it’s a strong indicator they’re interested in buying and likely to convert.
  • Your products show up in more places on the Search Engine Results Page, which means more exposure and more opportunities for clicks.
  • The typical cost per click is the same you would pay in a non-brand search campaign, and your conversion rate will normally be slightly higher than non-brand.
Marketers are allocating 76% of the budget to shopping and only 25% to search ads; however, 85% of the clicks are from the shopping campaigns!

We suggest running text and Shopping ads to have high visibility and maximize your audience.

To create your Shopping ads, Google needs your product info, which you can share via a feed. Here’s how to create one for your products.

How to Create a Feed of Your Products for Google

An accurate feed of product information is a prerequisite for setting up Shopping Ads. The feed gets synced to a Google Merchant Center account.

Within Google Merchant Center, you can add Primary and Secondary feeds of products
Within Google Merchant Center, you can add Primary and Secondary feeds of products

There are several required categories your Google Product should include:

For certain items, like apparel and accessories, you should include details like:

  • Color
  • Material
  • Pattern
  • Size
  • Gender

Overall: it’s best practice to include as many attributes as possible.

Feeds are supported in two formatsplain text (.txt) and Extensible Markup Language, or XML (.xml).

.txt files are plain, unstructured data files and tend to be simpler and smaller, while .xml files are stored in markup language and can contain images and other details that require not only the data itself, but also instructions on how to display the dataRead more about the differences between .txt and .xml files.

There are two methods to create your feed file:

  1. Manual: With a Google Sheet registered in your Merchant Center account, or a .txt file exported from any spreadsheet editor
  2. Automatic: With purpose-built TStore extension that automatically creates and syncs a feed to Google
If you opt for a Sheets-powered feed, you can install the Merchant Center add-on from your spreadsheet to populate the feed, validate the product data, and upload your feed.

When it comes to extensions to create a feed, there are a couple of options available on the web. We recommend the  TStore Google Product Feed from the official marketplace — with four updates already this year, this extension is a solid choice and includes email support if and when you need it. It supports multiple feeds including Google, Bing, and Google Product reviews.

For the rest of this article, we’ll take you through how to set up a feed with  TStore Google Product Feed.

 TStore Google Product Feed: Automated Sync

The  TStore Google Product Feed extension lets you choose what fields to include and the end result is a fully-automated feed containing all your product information and variations in the correct format for Google. You can also:

  • Add any extra data fields, as you wish, for your particular products and variations.
  • Set up information at a category level to apply to products in a specific category.
  • Set storewide defaults that apply to all products.
Once you’ve enabled a field in the plugin settings, then you’ll see a data-entry field against the WooCommerce product where you can provide a value for that field that will apply to all products within that category.
The extension adds data-entry fields at the TStore category level, where you can provide a value that will apply to all products within that category.

Here are the five steps to go from zero to running Google Shopping ads for your TStore products:

  1. Purchase and activate the  TStore Google Product Feed extension.
  2. Go to wp/admin → TStore → Settings → Product Feed and select the product data attributes you want for your feed:
    Google Merchant with TStore - How to set up your Product Feed 2
  3. Sign up for a free Google Merchant Center account. Follow the steps, which include pasting some code to your store’s theme file to verify your URL.
  4. Set up and fetch your feed. Add the unique feed URL from the Product Feed screen in wp-admin to your Google account. It’ll look something like
  5. Link your Google Merchant Center account to your Adwords account, and start advertising! Remember to keep an eye on your ads and make sure they are profitable.
Here's what Product Shopping ads might look like on different screens:
Here’s what Product Shopping ads might look like on different screens. Learn more about what makes up a Shopping ad.

Leverage Google Shopping with TStore

Sending a real-time feed of your products to Google makes your products more discoverable in Google searches. Alongside regular text or display ads, these super-charged eCommerce ads are proven to drive conversions and bring more of the right shoppers to your store.

For more information about the benefits of Google Shopping ads and how to launch them, visit FirstTracks Marketing.

Leave a Reply

Your email address will not be published. Required fields are marked *


Sign in


Cart (0)

Cart is empty No products in the cart.