In today’s world, every business looking to grow and acquire new customers needs to understand and analyze its data. Google Analytics 4 (GA4) is one of the most advanced and popular data analysis tools, allowing you to track traffic and user interactions on a website. Implementing GA4 on your product page can bring many benefits to your business, and we’re here to help you through the process.
Here are a few reasons why you should consider implementing Google Analytics 4 on your product page:
Implementing Google Analytics 4 on your product page is an investment that can significantly improve your site’s performance and overall user experience. By understanding and acting on the insights provided by GA4, you’ll be better equipped to make data-driven decisions that drive growth and customer satisfaction.
Questions & Answers
There are many changes (as evidenced by the need to implement analytics from scratch). Here are a few significant ones:
- Data models: In Universal Analytics (UA), the data model was based on sessions and users. In GA4, the data model is based on events and parameters, providing greater flexibility and deeper analysis of user behavior on the site.
- Event tracking: GA4 introduces simplified event tracking without the need to modify the site code. In contrast, UA typically required adding additional code snippets to track custom events.
- Google Ads integration: GA4 offers improved integration with Google Ads, allowing for more effective management of advertising campaigns and better understanding of results.
- Reporting: GA4 introduces new, more intuitive reports with better data exploration capabilities. In UA, reports were more static, with limited customization options.
- Real-time analysis: In GA4, real-time reports are much more advanced and provide more information about user behavior on the site at a given moment.
- Automatic tracking: GA4 automatically tracks certain important events, such as the first app open, app update, or purchase completion, without the need to configure these events manually.
- Data anonymization: GA4 offers enhanced data anonymization features that help comply with various data protection regulations, such as GDPR.
- AI models and prediction: GA4 uses AI models and machine learning for data analysis, offering a range of predictive features that were not available in UA.
Support for apps and websites: GA4 is designed to handle both mobile apps and websites, allowing for better tracking of users across different platforms. UA was more focused on websites.
We support the most popular content management systems (CMS) and e-commerce platforms, such as:
- and many others.
We can also implement Google Analytics 4 on a dedicated platform that doesn’t use widely known solutions. In such a case, we collaborate with our technical team to tailor the implementation to the specific needs and requirements of the particular platform.
Google Universal Analytics will stop collecting data on July 1, 2023.